Luxury Vacation Townhomes

The Getaway Blowing Rock

Years in the making, The Getaway features twelve luxury vacation town homes in the heart of historic downtown Blowing Rock, NC. Our team has been able to deliver 5-star service and profitability at this innovative hotel experience. Learn more about this exciting project below.
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Innovative Operating Model

From the outset, our operating model aimed to create a 'self-service' hotel experience where guests felt well cared for without the need of physical contact with staff. Smart systems and automated communications have been implemented that allows our team to monitor and manage remotely — a 4.9 star rating on Google indicates high guest satisfaction.

Home, Away From Home

Each townhome includes a large list of amenities — a farmhouse sink, locally made king beds and custom leather sofas, full size refrigerator with ice maker, washer/dryer, two full bathrooms, fireplace, private balconies and more. These unique features collaborate to create an unforgettable guest experience at The Getaway.

5 Star Guest Reviews

Suzi's 5 Star Google Review captures the guest feedback we aim to achieve: "Best place we have ever stayed. Perfect location. Everything you could ever need and more. Very helpful management. Will definitely be our go to place to stay in Blowing Rock!"

Planning & Construction

From permits, to financing and floor plan creation, our team executed complete property development for The Getaway.

Marketing & Operations

The Getaway's brand, marketing strategy and operating process allows our team to exceed guest expectations without  being physically present at the property.

Budgets & Furnishings

We achieved our goals in creating a warm, authentic experience while remaining on budget amidst 2021's challenging supply chain.
Townhomes #1-6 at The Getaway

The Perfect Getaway, Is Here

Outdoor activities in all four seasons, High Country festivals and a number of incredible restaurants have peaked tourism. We've been blessed with the advantage of being located on Main Street in an area regarded as one of the best small towns to visit in the United States. Combining high demand with incredible location made The Getaway an exceptional hotel opportunity.

Blowing Rock and all the surrounding area offers are the perfect pairing with The Getaway's operating model. Guests traveling here are more inclined to appreciate a 'contactless' experience and self-serve stays are certainly becoming normative after COVID. We leveraged these opportunities to create an experience guests actually prefer to other high-touch hotel models.

"Absolutely 10/10! We’ve been coming to the mountains for 20+ years and this is by far our favorite place we’ve ever stayed." — 5 Star Airbnb Reviewer, Dan

Our operating strategy must adapt to the unique characteristics each property and market presents. The same approach will not maximize each investment — our team carries lessons forward but approaches each project with new ideas. Each year, technology presents an entirely new set of tools that can be used to create rare 'moments' for our customers. We are eager to continue offering innovative experiences at The Getaway as the future progresses.

Automated  Booking Engine & Website

Operating processes should improve both guest satisfaction and managerial team effectiveness. The Getaway captures 70% of all reservations through our internal booking engine (more than triple the industry average). This high percentage of direct bookings requires significant automation to ensure guests are well communicated with and informed as they arrive at a property with no staff on-site. These processes have greatly reduced overhead without compromising customer experience.

Seconds From Main Street, Miles From Ordinary

Overflowing barrels of candy, handmade goods, hikes along a quiet mountain stream, the song of Tweetsie in the distance and a stacked roster of renowned restaurants. There's something for everyone here in the heart of the high country and The Getaway's Main Street Blowing Rock location is right in the thick of it all.
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John Winkler

Broker in Charge

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